If you’ve been to a tradeshow lately, you probably saw a lot of pretty amazing booths and thought that it must have taken a lot of time, money, and effort to put them together. However, you might be surprised to find out just how economical, portable, and easy to erect a professionally designed and built tradeshow display can be.

Before you start to shop around for a tradeshow display, you need to sit down and decide what you want to accomplish by hitting the road and going to tradeshows. It’s hard to find a one size fits all solution that is ideal for satisfying all of your tradeshow attendance goals. What you want to accomplish at a tradeshow will help to determine the message and even the design. Perhaps you want to:

• Attract new leads or clients
• Strengthen your relationship with existing clients
• Brand your business and create an impressive image
• Educate people about your company, products, or services
• Attract investors
• Make potential new employees excited about coming to work for you

At a tradeshow, thousands of people could walk past your booth and you only have a few seconds to catch their eye and impress them enough that they’ll stop by to find out more about you and what you do. If you plan to attend several tradeshows a year, you’ll probably want a display that is very portable and easy to set up and take down then move on to the next show.

Start small with table displays, pop-ups, or a banner display stand. When the budget permits, you can graduate to a truss system. Just make sure that you’re presenting the right message and your display is vibrant, visually interesting, and appealing.

For tradeshow displays Calgary businesses and organizations have come to depend on to present their image and message, contact Wraptor Signs and Graphics.

By Mario Patacic Join me on Google +