Signs – Marketing Essential or Necessary Evil?

When you think about business signage, do you see it as a vital part of your overall marketing strategy or just another expense or item to check off on your need to do list?

While they might not be as flashy as TV and radio or print ads, static signs are still the most effective and least expensive advertising option for small businesses. In this era of websites and social media marketing, it’s easy to overlook the advertising power of a low tech sign. Think of a sign as a silent salesperson who works 24 hours a day, seven days a week, telling potential customers about you and your business. A simple sign has the potential to reach far more customers than any other form of advertisement.

The essential elements of an effective business sign are a logo, your business name, your location, and your message. It has to be short and sweet because you only have a few seconds to catch someone’s attention and stick in their mind. Even if a prime location is too expensive for you, you can still put a sign in a high traffic area and bring business to your front door, even if it’s out of the way.

Signs are like exercise – the more you put into them, the more you get back. If you decide to go with the cheapest signs possible and put little thought into them, little is what you’ll get back. Everyone has a sign, but if yours is creative and attractive, your business will stand out from the competition. People tend to buy from a company they’ve already heard of – even if they just saw a name or a logo on a sign on the way to work. First impressions are lasting impressions, and if your signs are grungy looking and run down or just plain boring, that’s how people will perceive your business.

If you’re a business owner and you want to take advantage of the advertising power of signs, contact Wraptor Signs and Graphics in Calgary for all of your interior and exterior business signage needs.

By Mario Patacic Join me on Google +