From the simple, downtown emporium to the massively large international corporations, it’s likely your business have logos, branding, or other design work that eventually you’ll want hung, placed, or stuck to a window. After all, many businesses have windows right beside their entrance or even have glass doors. It’s the perfect location for advertising sales and what sets your business apart. However, with just a little research, deciding which kind of window marketing to use can feel a little daunting. Here at Wraptor Signs and Graphics, we want to make this decision go as smoothly as possible and help you pick the best product for you, so we’ve written this blog to lay out the good and bad of a couple options.
Short-Term (Six Months or Less): For a temporary window covering we have to suggest going with a static cling. Static clings are an exceptionally good options for annual or otherwise recurring sales because they are easily removed and completely reusable. Like the name suggests, static clings harness the power of static electricity to remain in place and have no sticky glues or adhesives that will need to be scrubbed away. They come in a variety of colours, can be transparent or opaque, and come in virtually any size to fit any window. Since they utilize static instead of glue, a static cling can be readjusted, repositioned, removed, and reused. However, the convenience of forgoing glue does come at a cost. Statics clings are simply not as hardy as other options. Without the adhesives other window signs have, a static cling cannot stand up to the elements or weathering. They are not recommended for cars or long-term, outdoor use. A static cling will serve you best indoors. If you want the cling to face outwards adding a “Inside Glass” option will prevent the ink from staining your window.
Long-Term (Semi-permanent): For anything longer than six months we recommend vinyl decals. The vinyl decal will serve you best for any sort of permanent branding because they’re hardy, great looking signs, but they take some work to remove, and they aren’t reusable. Like the static cling, a vinyl decal is made of thin plastic. However, instead of using the power of static, the decal is essentially a large sticker and uses a strong glue to stick to basically any surface you need: glass, metal, wood, and plastics pose no issues. Once applied, there will be a small window where some wiggling and adjusting is possible, but after the adhesive takes it will be very difficult to reposition. Like static clings, the vinyl decals are available in almost any colour and can be transparent or opaque. However, unlike clings, a vinyl decal can also be perforated. This means the decal allows light in so that the people inside your business can see out, but the people outside cannot see in. Another difference is that vinyl decals are significantly more hardy than clings and work great for outdoor use. A vinyl decal, whether inside or out, will certainly outlive any static clings, however, they are also more expensive.
With the vast variety of sign materials on the market, it can be very difficult to wade through the bulk and find the perfect product for your needs. Here at Wraptor Signs and Graphics, we take each of our customers to heart and try our best to help them find exactly which materials will work best for their business. Have any questions about the different kinds of static clings or vinyl decals? Not sure where to find marketing signs or car-wraps in Calgary? Or are you just looking for advice about Calgary signs or graphics? Contact Wraptor today at 587 350 5922 or go to our website.